01
Gain clarity.
While the rest of the world is chaotic and confusing, your brand can be a voice of clarity.
Case study · My agency
We'll help your branding become more outstanding. 
Gain clarity. Be remembered. Make more.
What it is
Outstand Brand is the branding studio I started six years ago. I help small businesses, nonprofits, churches, schools and startups stand out and make more.
I love seeing the incredible work small businesses and nonprofits do. I hate seeing them throw money away on logos, websites and marketing that don't work. That's the whole reason Outstand exists.
Maybe you've been there. A website that never quite worked. A designer who showed you three awful options. Ad money that vanished. I've been there too. So the promise is simple: a creative partner who listens, turns ideas around fast, builds everything custom, and wants to put money back in your pocket instead of prying it out.
Before Outstand I spent six years as Communications Pastor at First Christian Church here in Canton. In 2020 I started Outstand.
And yes, the mascot is a giraffe. It's the one with its head above the crowd.
- Role
- Owner / Principal
- Since
- 2020
- Based
- Canton, Ohio
- For
- Small businesses, nonprofits, churches, schools, startups
- The promise
- Always obsessed with your brand's success.
The motto, in three acts
02
Be remembered.
Your mission is far too important to be forgotten. It should stay like a sticky note in people's minds.
03
Make more.
Money, followers, music, art, a difference... Whatever you make, I'll help you make more.
What Outstand does
Five things, done obsessively.
Logo design & branding
Logos, color palettes, full visual identities, print, products, mood boards. Your brand is what people say about you when you're not in the room, so I try to give them something good to say.
Website design & development
Every site built from scratch with your brand and goals front and center. No pre-made themes. Ecommerce, memberships, directories, donations, and automations with the apps you already use.
Web hosting
Fast cloud hosting with updates, security scans and 24/7 uptime monitoring handled for you. Backed by the Host Happiness™ Guarantee: not happy in 30 days, full refund.
Marketing & content
Marketing that doesn't waste your money, and content that converts: copy, photography, video, web commercials.
Pitch decks
Decks for founders, alongside folks like Trulytell, Techstars and even TechCrunch. Founders have raised $11M using them.
The logo wall · 33 marks
Logos, made from scratch.
Client results
The receipts.
-
100+
projects completed for clients
-
600
new leads in one year, without ads
small business client
-
$5k
added monthly revenue
small business client
-
10x
ROI in the first year
nonprofit client
-
16k
people at clients' branded and marketed events
-
1mil
monthly visitors to sites I've built and host
The herd · 9 projects
Some of my favorite projects.
Pulled straight from outstandbrand.com's WordPress API whenever this site builds. Hover one and the rest of the herd steps back.
Startup Pitch Decks
Making pitches more perfect
LeadDogs
Helping an Orlando apparel company lead the pack.
Disability Is Beautiful
A stock photo site that highlights the beauty of disability.
First Church of The Resurrection
A new face for the city's oldest church
Kingsway Christian Academy
Website in a weekend? We're up for the challenge.
BrewPastors
A new site for a nonprofit that provides help when life is hard
Central Florida Christian Academy
A brand new website for the start of the school year.
Koala Kruizers
A fresh look for an established transportation company
Western Hills Church
An updated identity for an urban church
In their words
If you're interested in thoughtful branding work and/or creative website development Jake Muller of Outstand Brand was incredible to work with!
Jake is fun to work with and is one of the most creative designers I have ever worked with. He is an artist and really good at his craft.
You've done beautiful work. We are very pleased. I'm looking forward to putting [our new branding] to work!
Jake listens to the client needs and quickly responds with ideas and mock-ups. His turn around was incredibly fast.
I can’t wait to work with you on other projects! Your editing, camera work and transitions are outstanding! I am so excited to share this with the community and our employees!
How I work
A simple three-step process.
- 1
Design
You book a free 25-minute call and we talk through your vision. If we're a fit, I put together a project plan built around your goals.
- 2
Develop
Once you approve the plan, I get straight to work. You're involved from first concepts to final approval. All custom. No cookie-cutters.
- 3
Deliver
We launch, step back, admire the thing, then watch it work for you. The goal is results, not just a pretty file.
Behind the giraffe
It's me. Hi.
- 2020–nowOwner / Principal, Outstand BrandBrand identities, logos, print collateral, web commercials, product photography, creative consultation.
- 2015–nowOwner / Photographer, Jake Muller Co.
- 2014–2020Communications Pastor, First Christian Church, Canton
- Creative ideation
- Brand strategy
- Web solutions
- Business automation & API
- AI implementation
- ADHD rabbit trails
Also on the label
Made by Outstand Brand.
My after-bedtime apps ship under Outstand too. Signaround's footer says so, and Drawl's bundle ID is literally
com.outstand.drawl.
Under the hood
WordPress, Bricks, Automatic.css.
outstandbrand.com runs on WordPress with the Bricks builder and Automatic.css. Projects live in a custom post type with ACF fields, which is how the wall above gets fed into this Astro site.